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| Hooray For Earth |
Ok, ok, I know exactly what you’re thinking... but I’ve been there myself.
I chose a spectacular name for myself at 7 years old, and having proudly announced to all my classmates and playmates with a pomp that extended beyond my years that from now on I should be referred to only as “Doody”, or “Dude”; you can believe me when I tell you that I have experienced the palpable tang of bitterness that comes from your hard won peer group using your proud new title as an ever-present but invisible dagger against you... in every conceivable social situation... for the rest of your life. Hoist with my own petard.
In fairness though, I was a bit of a dickhead, and a little too enthralled by my elder brother’s recent am-dram performance in a village hall production of “Grease”. Even in the lower echelons of my grubby Staffordshire junior school in the late 80s, kids knew well enough to attack any sort of hubris with all their jam-sandwiched atavistic venom.
So, to my point; presuming that their name was not gifted to them by a similarly misled 7 year old, what were the rising stars of Bostonian guitar and synth crew “Hooray for Earth” thinking? I'm not being supercilious here either - it's all too easy to overlook bands with whimsical names.
My own theory is that they were so immersed in the process of making AMAZING JAW-DROPPING EXCITING NEW MUSIC, that they just forgot – and thank Gaia they did – because Hooray for Earth deliver just about the most perfect pop suckerpunch that ever slapped my awestruck chops. The jagged and self-confident beauty of "True Loves" provides a perfect lesson in how to pace yourself in this sort of game, buliding and building, before opening like a peculiar but beautiful sonic flower three quarters in. It is reminiscient of Yeasayer with less of the schmaltz.
“Sails” is a storming atmospheric track that demonstrates the way that Hooray for Earth weave together strands of pulsing and hypnotic pop which has a real drive and momentum. Their new album, True Loves, released on Dovecote in June is redolent with tracks like this.
If you can’t see past a name, it’s a sad day for you my friend; and let notice be served that "Doody", Kenny "Twang", and Vince the Avenger and his stupid name crew will be looking down on you from our lofty plinth of pretension (erected by ourselves, for our own amusement and self-aggrandizement), and not giving a flying fuck if you get it or not. We have the best theme tunes, you see.
And if you think about it... it’s nowhere near as silly as Guns n’ Roses is it?
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